I love the idea of the Art Everywhere project. For the uninitiated, Art Everywhere proposes to fill billboards across the UK with prints of famous art. I like the concept of this because:
Firstly, while not a new idea, it is getting art out of galleries and onto the streets, making it more accessable. *
Secondly, it is democratic, (to a degree). The public can vote on what they want to see displayed on billboards across the nation. * *
Thirdly, it is putting billboards out of commission to advertisers for a period of time—the ultimate culture jam, you could argue. * * *
For more details about the project, head on over to the Art Everywhere website and donate £3 to help make this happen: arteverywhere.org.uk
* It could be argued that the concept behind this has been borrowed from a recent campaign The Partners did for The National Gallery
* * I would like to know more about the long listing process, and how the decisions were made about what the public can vote on. For example, I was very disappointed to find no Gilbert & George on the list, but then maybe there is already enough shit and piss on our high streets!
* * * When there was an advert ban in São Paulo in 2007 it created an interesting visual and commercial void in the city scape with billboards stripped of their posters—but I always thought that was a waste of space, however intriguing it looked.