I’ve just finished reading Preserved Thoughts by The Partners’ Jim Prior. It is a neat little A5 (ish) book and download of essays, blog posts and talks he has written and delivered over the course of the last three years. It deals with many different aspects of branding, touching on topics as diverse as morality, creativity in big business, social purpose and human aspiration. Thought provoking and intelligent, it is highly recommended for anyone interested in branding.

Get the book here, or the download here.