I was tempted to write about this a few weeks ago when it first hit the news that Virgin were going to adorn their credit cards with Sex Pistols’ artwork. On top of my initial revulsion I then saw this advert and considering it so wrong on so many levels, I didn’t quite know where to start.
However, the original Sex Pistols’ designer, Jamie Reid, probably says it best in this letter which is a response to an article in The Guardian about the cards by Johnny Sharp.
In response to your G2 piece FILTY LUCRE, I can only express my complete disgust at the use of my art work for the VIRGIN credit cards. It seems typical of the times we live in. Especially with the Tory (bankers) victory in the last election. It seems so removed from the original 1977 spirit of the Pistols but to be sure these times of questioning and change and alternatives will come again.
As the original artists I have no rights over its usage. Virgin have the rights to use it as they like.
If it was up to me I would never agree to such usage.
Yours Jamie Reid”
Reid has also responded with some new artwork on his website titled The Death of Money: Anarchy and Revolution 1977—Abhorrence and Revulsion 2015
I couldn’t put it better myself. That said, it did amuse me to see that Reid doesn’t seem to have the same ‘disgust’ for collaborating with Fred Perry and adorning their shirts with some of his work. Fred Perry say of the collaboration: “Some 40 years on his work continues to inspire individuality and free-thinking…Jamie Reid’s three designs speak of both his wit and sense of rebellion”. ‘Sense of rebellion’ rather than actual rebellion would be about right, but then I suppose as Fred Perry aren’t bankers, turning rebellion into money, to quote Strummer, isn’t such a problem for Reid.
I too look forward to seeing ‘times of questioning and change and alternatives’ come again Jamie.