The project is aimed at repositioning the views of young men about themselves in a world of negative stereotypes. As Caslin puts it on his website: “As a nation we have pushed a significant number of our young men to the very edges of society and created within them feelings of neglect and apathy. It is now time to empower these young lads and give them a sense of belonging. I cannot fix the complex problems of apathy and disillusionment by simply sticking a drawing to a wall. However, I can create something more meaningful than any bureaucratic promise and generate a more positive social impact than many published articles, political broadcasts or speeches.”
At the centre of the project is the subject, in more ways than one—as Casiln explains when discussing the process of creating the work: “Find them, draw them, get them to stick them up”, and the positive power of this action on the participant/collaborators can clearly be heard in their voices in this video:
In watching the video it is refreshing to hear the observation of one of the lads involved: “When you’re walking around town you see these huge billboards with pictures of celebrities and models for big brands, it’ll be good just to see a giant image of a normal teenager”. This brings into question stereotypes beyond those of anti-social behaviour and challenges the perception that all teenagers are brand obsessed and incapable of decoding when they are being manipulated by advertising.
This project is a positive one on so many different levels, and it probably takes Caslin to sum it up best: “A drawing has the power to go further than words. But a 40ft drawing has the potential to resonate and disrupt the visual landscape of a city. It has the power to pull a passer-by from the mundane, the power to trend and the power to gain real social momentum. It will re-establish respect for and showcase the capabilities of our nation’s sons.”
The project has just recently moved from the streets of Edinburgh to Caslin’s native Ireland and the dramatic Achill-henge. Read here what the local news made of the project.